Monday, November 18, 2013

Simplicity's impact on conversion

What drives online business is conversion. What is the biggest driver of increase in conversions?
  • More users landing (PPC)
  • Payment simplicity
What is the point of increasing the number of users landing to your site if you don't start by optimizing your biggest show stopper: the payment funnel.

Digital currency such as bitcoin can simplify this funnel by making it one step, not 4. 
So which currency is less friction?

Does simplicity really increase conversion:

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